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UI/UX & Brand Design

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Create a lasting connection with your users with expertly crafted UI & UX Designs.

From concept to refinement, I craft intuitive UI/UX designs that feel great to use and make your product stand out.

client ive worked with: Wikimedia Foundation
client ive worked with: ZeroTier
client ive worked with: Inshared
client ive worked with: Alliander
client ive worked with: Manneveld
client ive worked with: Studio Soes

What is UI/UX?

UI/UX stands for User Interface (UI) and User Experience (UX)

Both are things I genuinely nerd out on, because a product that works but feels clunky to use is a product people quietly stop using.

  • User Interface Design focuses on the visual and interactive elements, like buttons, colors, and layouts.
  • User Experience Design ensures the journey through your product is smooth, efficient, and satisfying for users.

Together they're what makes the difference between a product people enjoy and one they just tolerate.

Key Benefits of Good UI/UX Design

Stronger First Impressions
Impress users immediately with clean, professional designs that build trust and credibility.
Higher User Engagement
Intuitive navigation and delightful interactions keep users coming back for more.
Improved User Retention
A seamless experience prevents frustration, encouraging users to stay longer.
Boosted Conversions
Well-designed interfaces and user flows drive higher sales, sign-ups, or other goals.
Brand Loyalty
Design that resonates emotionally fosters long-term relationships with your audience.

Want to learn more about how to design professional grade UI/UX

Download our Free UI/UX Design Guide

and Master the essential steps to design a succeful web application that delivers exceptional user experiences, meets your business goals, and supports long-term growth?

The UI/UX Design Process

Every design I work on follows the same structured stages so nothing is guessed at. The end result looks intentional because it is.

Steps in the UI/UX design process

Step 1. Ideation and Research
Define user needs and business goals using research methods like surveys and competitor analysis to set a strong foundation for purposeful design.
Step 2. Wireframing and Prototyping
Create basic layouts and interactive prototypes to plan structure, test user flows, and validate ideas before moving to detailed design.
Step 3. Visual Design
Apply colors, typography, and branding to craft a polished, accessible interface that aligns with your brand and enhances user experience.
Step 4. Usability Testing
Test designs with real users, identify pain points, and refine the interface to ensure it’s intuitive and meets user expectations.
Step 5. Development Handoff
Since I also build what I design, handoff is seamless. No lost-in-translation moments between design and code.
Step 6. Launch and Continuous Improvement
Post-launch, monitor user behavior, collect feedback, and refine the design to keep it relevant and user-friendly.

Ready to get started with your UI/UX designs?

CASE STUDIES

case image for Gitaria

Gitaria

Guitar Learning Platform utilising Smart Learning (AI), Gamification, and Community Support

MVP DevelopmentUI/UXBrandingGamificationAI IntegrationWeb DevelopmentMobile DevelopmentStrategyAWS

Developed an engaging, feature-rich web and mobile app to revolutionise guitar education. Gitaria combines traditional music theory with modern learning techniques like AI assisted learning, spaced repetition, gamification, and community-based feedback, offering a complete and interactive experience for students of all levels.

case image for Recipro

Recipro

Personalized Recipe Companion with Smart Recommendations and Meal Planning.

MVP DevelopmentUI/UXBrandingGamificationAI IntegrationWeb developmentMobile developmentStrategyAWS

Designed a mobile app that elevates the cooking experience by offering personalized recipe recommendations based on user preferences, dietary restrictions, and available ingredients. Integrated features include a smart shopping list, meal planning, and nutrition tracking. The app optimizes the cooking process through intuitive user flows and engaging UI.

Ready to get started with your UI/UX designs?

Wybit

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Mon-Fri 09:00 - 17:30 (CET)
Marijn Wijbenga
Prague, Czech Republic
Amsterdam, The Netherlands

Get in touch